The end result also disclosed that brand name Mind-set mediates the connection in between purchaser-related CSR, E-WOM, and purchase intentions. The results with the existing study will help policymakers to understand the significance of CSR techniques from the perspective of marketing, which is basically dismissed by modern day CSR scientists.

media marketing within the purchase intention of elegance Centre consumers in Jordan. On this study, we made use of five predictors of social

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Viral marketing on Facebook can boost brand image and benefit, leading to a better intention to purchase for shoppers

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conclusions revealed that social media marketing plays a substantial part in stimulating people' paying for intentions. Spe-

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Table seven). The results of the indirect paths confirmed that the model image positively mediates the outcome of social media marketing

Reason-The more info objective of this analysis is always to discover and understand the key components that affect the usefulness of social media advertising strategies in Yangon, Myanmar. By investigating the effect of media elements, content components, and connection motivation on advertisement clicks and purchase intention in social media marketing. Design/Methodology/Tactic-This research employs quantitative methods and ... [Exhibit total summary] analytical strategies such as Cronbach's Alpha, Uncomplicated Linear Regression, and Numerous Linear Regression to analyze elements influencing advert clicks and purchase intention in social media marketing strategies. The research instrument, a questionnaire, comprises screening inquiries, demographic info, and objects aimed at check here evaluating attitudes employing a five-level. Conclusions-Content material variables such as top quality and kind of content Utilized in commercials have a significant optimistic effect on advert clicks, bringing about elevated consumer engagement and click on-as a result of rates.

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